Driving.ca: Toyota Corolla Sets New Safety Standard for Compact Segment
You would have to have been listening carefully to catch Toyota Canada VP Stephen Beatty’s “watershed moment” comment during his introduction of the 2017 Corolla in California last week. An odd oversight, given that marketing departments generally flog to death such catch phrases, using them to inflate the most trivial of upgrades.
But in this case, it’s justified. In celebration of its 50th anniversary, the Corolla has just set a new standard – not just for the compact segment, but for every type of affordable mainstream passenger car on the market.
With more than 43 million sold in over 150 countries around the world, the Corolla is the best-selling car in history. But compact cars represent bread and butter for their manufacturers, and heated competition is driving customer expectations ever upward.
Check out the full article here: driving.ca