History of the Corolla
A carmaker’s reputation is built over years, by delivering either fantastic or abysmal products, customer service that either welcomes you like family or pushes you towards the competition, and in the car world by making models that people are fight over or ignore completely. A good reputation is hard to build, and a bad one is nearly impossible to overcome.
In terms of reliability and dependability, no car manufacturer is better known that Toyota. The car that built that reputation? The Corolla. The first car Toyota ever made in North America, with more than 30 million Toyota Corollas sold worldwide it’s the most popular line of cars in history.
The first generation of Corollas (1968-1969) exhibited extreme simplicity with no sophistication – it wasn’t pretty but it was so simple that there were few parts to break. Toyota worked hard through the 60s to overcome the perception that Japanese products were shoddily made, and with the Corolla they did just that, proving that smaller, cheaper cars could be high quality.
By the fourth generation, the Toyota was more sophisticated and styling, moving to a larger unibody about a more compliant coil spring suspension system and a new 75-horsepower, 1.8L engine with both manual and automatic transmission options. Now on its 12th generation, the Toyota Corolla still provides a comfortable, quite ride and remains one of the world’s best-selling compact sedans.
Learn the full history of the Toyota Corolla here: www.edmunds.com